Institutional Communication
|
|
|
Communication is central to the work and management of governments. As a function of modern management, communication ensures that the public receives government information and that the views and concerns of citizens are taken into account in the planning, management and evaluation of government policies, programmes, services and initiatives. Communication within a government is a shared responsibility involving civil servants at all levels.
Participants in the training will have an opportunity to analyse the relevance of communication for their daily work, to reflect on it and to improve it. They will learn about the role and function as well as the principles of effective institutional communication and apply them to their own organisation and work. The role of senior managers in developing and implementing a communication plan will be discussed as well as special communication skills such as how to improve internal communication and how to present information.
|
|